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Gunda Niemann-Stirnemann – the new face of LMC
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Gunda Niemann-Stirnemann, the best speed skater ever, will be the new face of LMC’s advertisement campaign for the next years.
She introduced herself to the German and international LMC-dealers on occasion of our this year’s dealer show in the convent in Marienfeld. The reaction was like the responsible persons from LMC hoped and expected – general enthusiasm.
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Her long lasting presence on the screens of the world on occasion of the Olympic Games, world championships and world cups, her current profession as a co-commentator in the ZDF during all German and international speed skating events, made the face of Gunda Niemann-Stirnemann well known.
Especially in the Scandinavian countries and the Netherlands – there she was elected as the speed skater of the century – but also in Austria and in Switzerland after she finished her career, she is very active.
This international fame was very important, as LMC intends to give its advertisement in Europe a standardized face in the future.
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Gunda Niemann-Stirnemann will be presented in many variations in all LMC
advertising mediums – like posters, advertisements, catalogues and flyers.
Of course, she will also appear during the LMC Salon in Düsseldorf on the LMC-stage. There, she will be supported by the other LMC advertising partners – the biathletes Andrea Henkel and Sven Fischer.
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